You're making decisions in the dark.
Your CEO says 'make it happen' but doesn't tell you what they actually care about. So you guess. You burn energy on the wrong things. You second-guess every choice because you don't know what success looks like to them.
I spent 25 years doing this - as a middle manager drowning in demands and as an executive sitting at the top table making the impossible decisions.
Here's what I learned: Your CEO filters every decision through 5 priorities. Most middle managers don't know what they are. So they work themselves to death on things that don't move the needle and wonder why they're invisible.
That's not a you problem. That's a clarity problem.
WHAT YOU GET:
Download The CEO Decoder and in 10 minutes you'll have:
✓ The 5 CEO backgrounds and what each one optimises for (so you stop misreading their priorities)
✓ How to decode YOUR CEO in 2 minutes (Finance? Operations? Sales? Each type cares about different things)
✓ How to translate vague strategy into clear priorities (so you know what to focus on and what to drop)
✓ BONUS: Quick Alignment Audit (see where you're misaligned right now and what it's costing you)
WHO THIS IS FOR:
This is for middle managers who:
- Are making decisions without clear direction from leadership
- Feel like they're working hard on the wrong things
- Can't figure out why their good work goes unnoticed
- Want to stop guessing and start leading with confidence
This is NOT for you if:
- You're waiting for someone else to fix the system
- You want tactics without doing the work to see clearly
- You're not ready to name what's actually broken
WHY LISTEN TO ME?
I've spent 25+ years inside organisations leading teams and sitting at the top table. I've been the middle manager drowning in demands and the executive making the impossible decisions.
I know the system. I know the toll it takes. And I know what actually works when you're trying to lead in a broken system.
Most leadership development teaches you to succeed IN the system. I teach you to see it clearly - then choose consciously whether to stay, change it, or leave.